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TreSemme to Sponsor Fashion Week

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By: Jamie Matusow

Editor-in-Chief

TreSemme, known for staying ahead of the trend curve, has signed as the exclusive hair care sponsor of Mercedes-Benz Fashion Week Spring 2009 in New York City. The brand is also changing the style of reality television once again as the hair care partner of The CW’s “Stylista.”

According to the company, this creative new partnership offers the brand an ideal platform to reach young, style-savvy women. This stylish relationship will begin at Mercedes-Benz Fashion Week this September.

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